One of the distinguishing characteristics of the modern age is the evolution of technology, especially when it comes to mobile devices. In fact, one of the hottest trends in 2018 is expected to be the increased use of artificial intelligence in mobile app development. According to observers, it is estimated that the investment in Artificial intelligence will increase by about 300 percent in 2018 compared to 2017.
Artificial intelligence offers app developers the opportunity to use advanced analytics, machine learning technology and cognitive interfaces into complex systems. The popularity of AI is already being seen in the way the biggest tech companies like Google, eBay, IBM and Facebook are acquiring smaller startups which specialize in the field. Already, artificial intelligence based apps like Prisma, Siri and Google Now are growing increasingly popular. Artificial intelligence (AI) will undoubtedly continue to impact the field of mobile app development going into 2018. It is important to note that AI has not magically appeared in the mobile app development scene in the past few years. Instead, it has become more noticeable to the end user. Here are some ways through which it will continue to impact mobile app development. Personalization AI based technologies are taking hold in various industries. Most applications and devices today have algorithms incorporated that take observed behavior into consideration, adapting and adjusting to trends. Through AI, businesses can use online traffic, point-of-sale machines and mobile devices as data collection points. Algorithms can then sift through this data, finding trends that are then used to adjust apps to create richer, contextualized and personalized user experiences. Examples are already visible in the retail sector, where companies like eBay and Amazon area already leveraging the power of artificial intelligence to offer personalized choices. Amazon’s Alexa, the voice controlled digital home assistant takes automatic control of common chores undertaken by the user. Starbucks also has an AI powered application which lets users describe what they want and the app places an order for them. Immediate needs With mobile devices and applications now in the unassailable lead and getting the most attention from user, developer attention has turned from the mere availability to the speed of availability. App developers and device manufacturers, for instance, do not want their users scrolling among the thousands of apps in the iOS and Android stores. Searching systems are beings streamlined, with artificial intelligence technology neatly fitting into place especially with regards to the use of voice to perform tasks. Further, developers will continue to integrate deep linking into various applications, improving on trends that are already popular like Android intents, Facebook App links and iOS URLs. These allow users to use multiple apps, switching across them without the need to launch them independently. The growing popularity of the internet of things is also providing another avenue for the integration of AI into mobile application development Singapore, especially the use of voice commands. The internet of things provides for several devices to be connected, each with different interfaces and uses. Controlling them can get confusing, but with AI, the single interface of voice can be used to connect the devices easily and have them offer seamless connectivity. Even with the voice commands, AI is allowing developers to improve aspects of speech recognition like never before. AI allows mobile developers to program devices and applications to go beyond the basic automatic speech recognition to the more advanced natural language understanding, which uses machine learning to have the app more understanding of voice commands and contextually aware. Competition Artificial intelligence is both a result and source of competition. In the smartphone and connected device era, there is an increasing demand for intuitive and interactive applications. Furthermore, users are not short of options when it comes to downloading and installing apps. The mobile development field is cut throat, and whoever emerges top will be the developer able to offer the most useful application. This is increasingly driving mobile app developers towards the use of AI. Data collection, use and security The whole idea of artificial intelligence is based on data (gathering, filtering and meaningful presentation). This fits in with the goal of mobile app development, which has always been to find the perfect balance between the limited screen size of the smartphone and the information the user needs while on the move as opposed to what they would typically get on their desktop PCs. Even though AI’s typical strength is the ability to push sensor data at people, this cannot just happen unless it is determined that it is the exact information the user needs at that particular time. With respect to security, the typical mobile application developer in Singapore must realize that artificial intelligence is the next natural step for cybercriminals. Artificial intelligence is poised to fill an important security gap because of two important reasons; first, attackers are mow much more skilled and have accelerated efforts at penetration and exfiltration, mainly relying on the power of automation. Secondly, there are very few human security experts or systems to keep up with the power of cyber-criminals. The delays often involved in the manual testing of systems further worsen the situation. The result is a gap that AI and machine learning are perfectly poised to fill in terms of security support. Artificial intelligence will for instance provide instant results, letting the end user know straight away whether they can trust an application or not. Conclusion In the past, devices and applications were based on a fixed algorithm that did not adjust based on the observed behavior of the user. AI has however heled overcome this barrier. It collects and stores data from a user after analyzing their behavior and usage patterns. It collects demographic information about the user like their contacts, location and daily behavior. It is integrated into devices through user friendly user interfaces, with the increased engagement providing additional value and avenues for maximum revenue. 2017 woke people up to the possibilities of AI, and it is fast moving from a clever mobile development concept to the norm.
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In today’s technological environment, the design of a user interface is of great importance because of several reasons. The user interface represents the means through which the users of a given software or website interact with the system. Therefore, in the current world where digital experiences are a major part of everyday life, the quality of UI/UX designs is of utmost importance.
Moreover, as the world continues to move towards more digitization of systems, the quality of user interface designs is bound to become increasingly important. This movement towards a more digital world is fueled by rapid growth in the mobile, computing and online environments. User interfaces are present in much of our daily experiences ranging from car displays, web pages, mobile phone displays and applications, and even thermostat controls within the homes. As consumers become increasingly aware of the quality of digital displays, it is necessary that businesses pay closer attention to the quality of the user interfaces to improve the experience for the consumers. Mobile application development Singapore develops high quality user interfaces by ensuring the interfaces have several attributes. Clarity The sole purpose of a user interface is to facilitate the interaction of the user with the system. Therefore, clarity is one of the most important aspects of the user interface. The interface should represent all the functions of the system in a manner that is clear and understandable to the user. If the interface is not adequately clear it may frustrate the users leading them to abandon the experience. The labels and buttons on the interface should be clear and concise indicating what the label represents or the action that pressing the button would trigger. The clearer the interface, then the easier it is for users to understand how to navigate around the system. However, in pursuing clarity, it is also to consider simplicity. Too many explanations, definitions or labels may clutter the user interface making it unattractive and discourage the users. Where applicable, one should use single words or short phrases on buttons and labels. Avoid using long sentences where a single word would suffice. Simplicity High quality user interfaces are nearly invisible to the users. They lack unnecessary elements. A good user interface comprises only of elements that are necessary to the users and that are arranged in a concise and logical manner. In preparing such the components of an interface, the programmer should answer the question, “is this necessary for the user to complete their task?”. All elements that are not essential to the completion of the user’s task should subsequently be eliminated from the user interface. The interface should be limited to only those items that are essential to the user. A simple user interface maximizes the quality of the user’s experience. Moreover, a simple user interface ensures that the user is able to navigate easily through the program or website, thus saving on time and maximizing utility. Consistency Consistency is one of the most important attributes of a good user interface. The interface should be consistent in design as well as remaining stable over a long time. A consistent interface allows users to develop usage patterns thus making the system more reliable for frequent users. In addition, the interface should maintain common language and layout throughout. A button used in one display screen should perform the same function throughout the system. By ensuring consistency, the designer ensures that it is easier for the users to understand the functioning of the system thus increasing their efficiency when using the system. Familiarity One of the most important aspects of UX design is that it makes it easy for users to interact with the system as opposed to entering commands directly into the interface. By simplifying the interaction of the users with the system, UX design makes interaction with the system intuitive for the users. This enables to the users to naturally understand the interface. To make usage more intuitive for the users, the interface should embrace a familiar design. The interface becomes more familiar for the users if they do not need to dwell too much on how to use it because they already have an understanding of the interface. The users are able to predict the results of the use of various functions. To increase familiarity, the interface should employ commonly used labels, buttons and icons. The positioning of the icons, labels or buttons can also increase the familiarity of the system. Moreover, the arrangement of the menu items should follow an already established pattern. Hierarchy This is one of the most commonly disregarded attributes of a good user interface. A hierarchical arrangement of items in the UI enables users to pay closer attention on items that are more important. Paying equal importance to all items on the UI only reduces the UI quality and creates information overload. Hierarchy can be achieved through the arrangement of the items on the UI with the most important items appearing first. Moreover, coloring, use of contrast and different size for different items can also work hand in hand with the item arrangement to establish a good hierarchy of items on the user interface. A well-established hierarchy reduces complexity of the system and increases the efficiency of the users. Responsiveness The responsiveness of a user interface is one of its most important attributes and it may affect its attractiveness to the users. Responsiveness is characterized by various aspects. Firstly, the user interface should be fast. It should accomplish the designated task within the system rapidly. For example, users may become easily frustrated when accessing a website that loads slowly. Mobile apps that load rapidly tend to be downloaded and installed more by users as compared to similar apps that are slower. Similarly, websites that load slowly may lose user traffic and this loss of traffic only increases with reduced loading speed. Secondly, the responsiveness of the UI is also determined by its feedback to the users. The interface should let the users know what is happening within the system. This is especially important in slower interfaces. The user may end up trying to launch a given function multiple times if the interface does not interact with them. For example, while a website is loading, it should notify the user of the progress. Similarly, a response should also be available to show users that they have successfully pushed a button on an app. The availability of such feedback may improve the experience for the users and help avoid errors in the system. INTRODUCTION
Mobile application development technology in Singapore is a growing trend in business. Incorporation of a business mobile app helps in building a brand and increasing its awareness. A user-friendly app with friendly features helps grow the business. This helps boost the business and increase sales. In the modern era, where smartphones are the current day in day out companions of human, it is important to tap into the resources while they still exist. There are very many reasons as to why having a mobile application for your customers will boost your company, brand or business. REASONS WHY YOU SHOULD HAVE A MOBILE APP FOR YOUR CUSTOMERS A) INCREASES CUSTOMER ENGAGEMENT Adoption of mobile applications development in Singapore in any business improves communication between a customer and the company. This helps in increasing customer communication which in turn increases customer loyalty, interactions and thus advocating for the business. This also helps to equip the customer with the knowledge of a certain brand or product. The app acts as a help desk or an information desk where customers get to ask for anything they need. This increases customers engagement. B) HELPS THE BUSINESS STAND OUT With the current stiff competition in the market, business owners have tuned in into unique ways of reaching out to the customers. This is through the mobile apps. It makes you reach out to your customers much more accessibly as compared to other forms of advertisements i.e banners Helps your business not to lag behind your competitors. C) CUSTOMERS DON'T HAVE TO WAIT Normally when a business has no mobile app, the customers tend to click on the browser and type the URL of the business and search for the commodities. This wastes a lot of time since you have to wait for the data to load. Mobile apps have revolutionized this since most of the work in offline mode. The customer can log in at any moment and view whatever products that they need. Secondly, business i.e online banking use the app to avoid walking to the banks or even visiting a company. The customer enjoys everything he/she would do at the bank by the touch of a button while using the mobile application. D) REDUCES EXPENSES FOR THE COMPANY When a business has a mobile application, it incurs fewer costs than using instant messaging services which is very expensive. In addition to that, the mobile Geo-tracking technology enables companies using mobile applications to send location sensitive messages and also targeting the right population for the specific messages that they want to share. This greatly benefits the business and reduces costs as compared to sending information to a multitude of people who sometimes don't need the product due to age or gender. E) AID IN PROMOTION OR ADVERTISING A mobile application aids in promotion and advertising of the company's products. This is effective since the customers tend to spend most hours on their phones. This method of advertising is a direct marketing channel since you are sure the information will reach the targeted people. You can be able to advertise new products using the app and place them in a distinct place where everyone opening the app comes across it. It is also extremely important to pick the right mobile app developer in singapore. F) OFFERS GREAT SUPPORT All mobile applications for businesses contain the companies addresses, contacts and direct lines. This gives the customer multiple chances of asking for any questions that they might need more clarification, questions about new products, sales, prices, existing business catalogs and much more. An app allows for fast response between customer and business through the customer care desk. G) ENHANCES VISIBILITY OF YOUR BRAND Having a mobile application enables it to reach many people who are on smartphones. The number is infinite. They have to scroll their phones on daily basis and this will always allow them to see the app to your business. This allows for your brand to be more common. Chances are high that they will be clicking it to view the products and services offered. Your business is visible to your customers all the time. H) INSTILLS CUSTOMER LOYALTY In any business, retaining customers is vital. Having a mobile application is the best thing towards maintaining customer loyalty. Businesses increase loyalty through mobile applications by increasing benefits or having exclusive deals for those who have downloaded the app. Try to be unique in the services you offer through the application because that is what that will maintain customer loyalty. I) AUGMENTS ONLINE SALES BY FAR Having an online application helps your business reach more people. The higher the number of people viewing the product the likelihood that more people will transact through your business. Having products i.e clothes, electrical accessories on a mobile app makes it easier for customers to view all the details from the comfort of their homes and make orders online in a simple way. This enhances online trade and your business sales sparks. This also enables the customers to inform their friends how they bought the product online and spread the message about the simple business mobile app. J). INSTANT ONLINE AND OFFLINE ACCESS A mobile app offers the customers the chance to view your products, prices, catalogs etc at their homes whether they have an internet connection or not. This allows the customers to have a 24-hour access to the business products which builds your brand and creates awareness of your products to them. This allows many to view what the business offers which in turn boosts sales. K) MOBILE PAYMENTS AND SCHEDULING The mobile app for business has many uses. It allows for mobile related payments to your business thus making it effective and reducing on time wastage. Services are more efficiently done than said. In allowing for mobile scheduling, the business makes easy alerts to all its customers who have the app on important dates i.e. days when a new stock of goods will be launched or products whose prices have been discounted etc. CONCLUSION A mobile app that is simple with social network integration, a feedback consumer system with customization features is a sure way to boost a business. |
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